Full Potential, running, coaching
We are passionate about helping you to believe in your potential, run to it and achieve your goals. Whether an experienced runner looking for a marathon training plan or a beginner running to get fit, our running coaching, one to one running sessions, training days and overseas running camps will all improve your performance.
Runclub is completely free and a unique training resource that you can make use of.
Win a place at our March Algarve Camp in our Winter competition, click 'read more' to enter.
Will be easy this year with our fantastic guide to making it through
A Science in Sport Christmas
Science in Sport tackle the subject of Christmas
Marathon Training Packages With Pure Sports Medicine
Run your personal best this Spring with these outstanding training packges
Full Potential Christmas Gift Guide
Don't buy socks this Christmas, be a little more creative
Garmin Forerunner 220
Initial thoughts on Garmin's go toe running watch
Garmin Forerunner 620
Initial thoughts on Garmin's new top of the range running watch
Iffley Road Clothing
Classic styling meets modern fabrics in a wonderful way
Coach for Christmas
Need a good present for a runner this year?