Full Potential, running, triathlon, coaching
Our aim is to empower runners, whatever their experience or starting point, to understand and believe in their training.  Through our running coaching and training plans, we want to inspire and motivate you to achieve your goals and keep running as part of your life.


is completely free and a unique training resource that you can make use of.
Win 12 weeks Half Marathon Coaching

Win 12 weeks Half Marathon Coaching

in our Winter competition, click 'read more' to enter.


             OUR CHARITIES
Garmin sis Pure Sports Medicine Sports Tours International Nestle Stars Gym British Heart Fundation RNIB Logo LL
All Iceland elliptigo         Mo Farah Foundation    
Full Potential

We believe that regardless of age, fitness and experience, everyone can achieve their running goals with the right training, motivation, advice and commitment. We are passionate about coaching all levels of runners from beginners to top level athletes to ensure you enjoy your running.


Find a wealth of free information and advice about running. You'll find articles on training, strength and conditioning, exercises for runners, nutrition, kit and general health.

Algarve Training Camp

Get some great warm weather training under your belt, learn from our team of experts and enjoy a great holiday. Our twice yearly Algarve running camps in March and September are ideal preparation for autumn or spring marathons.


We have a number of different running coaching options available. All distances including 5k, 10k, 10 mile, half marathon, marathon or ultras catered for. Receive a tailored training plan for whichever race you have in mind such as the London / Brighton Marathon or even if you simply what to improve your fitness. E mail, telephone and 1 to 1 personal coaching is all available.


With our partners at All Iceland, we offer a number of incredible races throughout the year in Iceland. Spectular scenery and challenging terrain make some of these races ideal for off road and ultra runners. 
New York Marathon

Run one of the most famous races in the world with our travel partners Sports Tours International with support from Full Potential. Receive training support from our team before, during and after the race. We offer packages which include race entry, flights and accommodation. Race the New York marathon then spend some time exploring the sights and sounds of the Big Apple.

UK Events

We run regular training days and weekends throughout the UK to support races, charities or individual runners. Our workshops cover all aspects of training, injury prevention, nutrition and kit whilst giving you the chance to put what you've learnt into practice with a practical running session. Stay in touch with us via our monthly newsletter to keep well informed about upcoming events.

Florence Marathon

Not only one of the most romantic cities in the world but also the location for a superbly organised and fast autumn marathon. Each year we offer a wonderful package for the Florence marathon which includes race day pacing with our team. A great alternative from a spring marathon which gives you an outstanding opportunity to achieve a PB.


One of our core values is to support charities to raise awareness of their cause whilst helping their runners to train for their chosen event and enjoy it. We provide training programs, practical running sessions, day workshops and race day pacing services to charities. Many runners have run for charities which we work with after visiting our website or attending one of our training days. We currently work with the BHF, RNIB, Leukaemia & Lymphoma Research and the Mo Farah Foundaton.